
Kougin No Sasayaki
"Made with pure water long loved by the fireflies." This is the statement Kougin No Sasayaki uses to try to draw you in. For me it evokes a riverside on a summer evening with fireflies flitting about as children chase them and adults clean up after the picnic. Hard to imagine shochu at a picnic, but I suppose on the banks of the Bansho River in Kyushu (where 90% of shochu is made and consumed), that's exactly what you'd find.