Jougo was my first introduction to “black sugar” shochu. Black sugar is a richer, darker Asian version of western brown sugar. It contains molasses and sugar cane. And it’s delicious. If you can find black sugar in your local Asian market, pick some up and experiment with it as a replacement for other sweeteners. Jougo is smooth, sweet, and rounded. It lacks the complexity of many other shochus, but it’s easy drinking. It’s not as sweet as you’d expect from something distilled from a sugar, which is probably due to the spring water added at the end of the distillation process.