Mizu Lemongrass Shochu may not be an authentic honkaku shochu due to the use of lemongrass, but this is a case where a beautiful spirit breaks the rules.
Join Stephen Lyman for a conversation with Jesse Falowitz of Mizu Shochu on his journey from marketing manager for a multinational agency to entrepreneur with the first and most successful export-only shochu brand in the U.S.
Mizunomai (Mizu for short) is a high proof barley shochu that was developed for the global market. Extensive taste testing with customers and bartenders throughout Japan, the US, and other Asian countries yielded this blend as the most popular all without compromising the artisinal qualities that make this class of spirits so unique.