Lento is the top selling kokuto shochu in Japan, and it is available internationally as well. Try it on the rocks or with sparkling water for a refreshing taste of the Amami Islands. Kanpai!
Hoppy Beverage Company, which only recently began selling in the New York market, recently hosted their 2,500th radio show (as a post-war phenomenon a radio show was a natural form of advertising) at SakaMai in the Lower East Side. At this invite-only private party an ice flume was used to pour Hoppy’s sweet potato beer (not yet available in the US market) and the hundreds of guests enjoyed Hoppy, a rokugo performance (traditional Japanese “stand-up” comedy performed in kimono kneeling on a cushion), and live music.