I arrived in Amami still jet lagged and confused on where to go. My phone wasn't working. I had no place to stay. No English translations to rely on. No idea which bus to catch (there are no trains in Amami).
Jougo was my first introduction to “black sugar” shochu. Black sugar is a richer, darker Asian version of western brown sugar. It contains molasses and sugar cane. And it’s delicious. If you can find black sugar in your local Asian market, pick some up and experiment with it as a replacement for other sweeteners. Jougo is smooth, sweet, and rounded. It lacks the complexity of many other shochus, but it’s easy drinking. It’s not as sweet as you’d expect from something distilled from a sugar, which is probably due to the spring water added at the end of the distillation process.